Truth to be told, there is no point of building and maintaining a website if it doesn’t get the attention of potential customers. Generally, a website cannon draw the attention if it has very low search engine rankings. Having understood this practical truth, people use various methods to drive traffic towards websites; generating backlinks is still among the favorites of website owners. Despite the common strategies like commenting and guest posting, there are several other effective ways to build backlinks effectively. Mentioned below are powerful yet rarely used techniques.
01. Don’t just find backlinks; find them from Best of blog posts
As the first step, you need to perform a Google search using strings like;
- Best (topic) Blog of (Year)
- (Number) of my favorite blogs
- Useful (topic) blogs
- Essential blogs about (topic)
One or more searches based on these strings will display a plethora of “best of” blogs that are related to your niche.
Then, develop a Google Doc and add links to a desired blog(s) and reach out to those blogs and get the links you expect.
With majority of these “best of” blogs, you will be able to post your comment coupled with a link. However, your comments have to be creative, thoughtful and useful for the other readers if you expect them to click on the link you have provided. You may ask a question from the author while appreciating his/her efforts. Such approach can be worthy compared to posting an article straightaway.
Nevertheless, you might find some blogs that don’t allow you to post links. Despite the techniques those bloggers have used to prevent posting links, there are some ways to reach them with your links. Just read on!
02. Help A Reporter Out
Commonly known as HARO in the industry, this is a very effective way to generate backlinks targeting authority news sites in particular.
To implement this approach, you need to sign up as a source. Once the registration is done for HARO, you will receive 3 emails per day (on weekdays). These emails are from various reporters who are in search for sources. Refer to the email carefully and pick the relevant source requests to your niche. Then, you need to help the reporter with meaningful and helpful contents. Eventually, you will start to get backlinks from popular authority news sites such as Reuters.
03. Make use of the Infographics
Apart from their engaging characteristic, Infographics are SEO friendly too. Unfortunately, most of the people wrongfully think that Infographics is an expensive strategy that consumes loads of time.
Thanks to the wide range of tools available in the internet, creating elegant Infographics is a piece of cake now. If you don’t have time to play with such tools, you can rely on affordable freelancer sites like Fiverr.
After getting done the infographic, you should take all the measures to promote what you created. You can;
Submit the Infographic you created to sites like DailyInfographic.com. Also, you can reach potential bloggers pertaining to your niche and let them freely use your infographic.
04. Make use of the Feedback sites
There are plenty of feedback websites in the internet which can be handy to generate quality backlinks. You need to submit the relevant website and get the relevant feedbacks about the standard of the website (particularly the design and the contents). With the valuable critics, you stand a great chance to have links back to your site.
05. Consider about Blog Aggregators
Main purpose of blog aggregators is to play the role of a blog directory. These directories can include blogs from various industries. If you need to get top quality backlinks from these highly influential blog aggregators, you need to submit your site to them – probably in the form of an RSS feed of the respective blog. Then you need to confirm the ownership of the website by adding a unique HTML coding. After reviewing your website via the link added, the aggregator will list your articles.
06. Use Link Roundups
There are enough amounts of high quality blogs that facilitate link roundups. As per this process, these blogs are in search of top quality, informative and regular blog posts that are relevant to the respective niches. Once they find such content, they will link their blogs opening up you a good chance to receive high-end backlinks.
If you need to proceed with the link round up strategy, you should firstly find relevant link roundups for your niche. Perform a Google search using the key words smartly. For instance, you may add the term “link roundup” or “roundup” behind the keyword. Use your imagination and perform smart searches. After finding the blog you were looking for, you may address the person who owns the blog and make yourself clear to him (or her). Tell him that you wish to send your articles for his consideration and keep your fingers crossed. If you have sent the right kind of contents that are relevant to the niche of the blog, you will get a top quality backlink for your website. However, the key is to create high quality contents and make them highly interesting and informative.
Making use of the dead websites is a wise and exceptionally useful strategy that helps you to develop highly potential top quality backlinks.
To give a try with this strategy, you need to find several dead websites (in your niche of course). The terms ‘dead’ refers to websites that are presently closed down or changed their URLs due to various reasons. Then, you should find the websites that had linked to the dead URLs. As the next (and most important) step, you should address the aforesaid links and tell them about the outdated links.
When a particular site redirects its viewers to another website, the links might not be broken; they are outdated though. The logic behind this process is simple; the link simply directs the viewers to the old URL while the anchor text retains its old brand name.
From a SEO professional’s point of view, this functionality is a great opportunity as it allows them t reach out highly potential websites that provides quality backlinks. In fact, a large number of websites already rely on this strategy alone to get their backlinks.
However, if you need to make use of this technique, you have to be vigilant about the sites that change their names or do rebranding due to many reasons. There are various tools in the internet to monitor when a particular brand rebrands itself. Google News itself can provide you a great help in this case. You need to perform a search using your keyword followed by rebrand.
After finding the respective website that has undergone a rebranding process with an altered URL, you have to look for the other websites that still rely on the outdated URL in their contents. In this case, you should copy the particular URL and search it with tool you use to check back links. The results will be amazing as you will see plenty of websites that try to link their websites to old resources.
And, as the final move, you should reach the aforesaid sites that use the old link and inform them about the current status of the link they continue to use within the contents. Then, you can indirectly suggest them to replace their old link with yours. Again, the way you request and the way you approach will be the key to success.
08. Use Scoop.it
People who use internet use various tools to maintain a collection of contents they love to refer. Scoop.it is such web based tool that allows people aggregate contents from various websites and form a virtual magazine.
Using such tool, you will be able to maximise your traffic, which is healthy for your SERP rankings. The strategy is a really simple one though.
Generally, a scoop.it user has a good number of followers who are gathered around the contents the particular used has collected. In simplest terms, if you are a Scoop.it user, your contents will be viewed by many potential viewers. Here’s how to make the best use of them.
Perform a search relating to your niche and find out the users who already have created their magazines (of course you should focus on large number of followers). Scoop.it offers a ‘suggest’ feature, use it and offer your contents to these followers. If you share your contents with 5 people per day, they will probably re-share your contents which will be beneficial in terms of SERP rankings.
09. Use Google+
Although Google+ is not the best platform for social networking, it has given a significant prominence by Google. For the delight of website owners, Google+ allows them to get backlinks from your profile page. It is, of course, a highly effective strategy. You must be an active member of Google+ if you expect to get quality backlinks. You should use your contents wisely and keep interacting with other Google+ users and eventually, you will start to get backlinks.
10. Provide Testimonials
Providing testimonials for a very popular product in the market may open up better opportunities. Basically, companies love to show off what happy customers say about them. Take the advantage of this opportunity and make sure that you get reference directly through their home page (which is highly beneficial). You should allow them to use your testimonials on their home page (of course there is no reason to reject it).
After all, it is all about the popularity of your website. Therefore, you should be ready to switch between the strategies accordingly. If you can try several options once, the results will be better.