Today every small business owner understands the need to be on the internet. In fact, not only that —- they need to be found by their prospective customers easily and at the point when they need information or are ready to make a purchase. This is what Search engine optimization is about (SEO). The dilemma these business owners face is, they don’t know the best SEO companies for small business and most times the popular and big agencies they know costs a lot to hire their service.
This is the dilemma, as a small business owner what are you going to do? Are you going to wing it yourself —- invest your time to learn and do it yourself and hope for the best? Or perhaps hire a full-time employee to handle the search optimization for your business. These are options you could explore, but the real question is, What is it going to cost your business to take any of those routes?
You need SEO for your small business no doubt, but you don’t have the financial outlay to hire a big agency — no problem, and also you can’t afford the high overhead cost associated with employing an SEO staff, what do you do?
Have you thought of hiring a freelance SEO consultant? Now, this is the route we recommend for your small business. This option is an intersection of the good attributes between contracting an agency and taking on a full staff without taking on the undesirable aspect.
You are not convinced yet, right? Here are 5 reasons why your small business needs the services of a freelance SEO specialist;
You Don’t Have Time To Keep Up
As a small business owner, your most valuable and highly tasked resource is your time. You are juggling and jostling different things at the same time —- adding SEO to it shouldn’t be one of your headaches.
The historical history of SEO has shown that all major search engines — that is Google, Bing, etc. make at least one minor tweak to their algorithms multiple times in a week. Unless maybe your business goal is to offer SEO service, it makes no sense to dedicate so much time to track these changes. Leave it to the professional in SEO to do for you.
Focus on Your Core Business
You have a business to run doing SEO for your business is like taking your eyes off the ball. Sure, you can learn enough to smell out phoney SEOs who make promises that are too good to be true. Apart from that, stay away and let a professional SEO do his/her job.
Hiring the right freelance SEO who supports your online marketing efforts will get you moving sooner rather than later.
It Is The Most Cost Effective Way
Do you know why you should be excited about this option? Let me tell you; you only pay the freelancer for the hour(s) necessary to get the job done. When compared with the cost of either doing it yourself, hiring an employee or contracting to large SEO firms you see that you’re getting a better bargain.
This is a pay-as-you-go model that affords you the opportunity to pay only for the effort you need and nothing more.
Their Reputation Is On The Line
Be rest assured that when you hire a good freelancer, he/she will put in the effort to satisfy you since his ongoing earning ability depends on it. They understand the huge impact a bad review could have on their earning potentials and reputation hence will strive to stay clear of unethical practices while providing you top quality service.
They Keep Track Of Your Competitors
Doing SEO is not only about optimizing your website, building backlinks and all those other stuffs that go into it. It also involves tracking your competitor and keeping a tab on what they are doing. A professional SEO will through competitor analysis gain insight into what has worked or not working for in your industry and with that develop an SEO strategy for your business.
Hiring a freelance SEO is the best option available to small businesses today. With the reduced or no existent overhead cost you are sure of getting a personalized service and customer service 24/7.
Searching for the best seo companies for small businesses in your area? Then get in touch with me and let’s discuss how to move your business forward.