Website promotion with Search Engine Optimization (SEO) is the process of ranking a website in search engines and getting natural traffic from search results. In the long run, this kind of optimization attracts incoming traffic to your website even without investment in advertising. Google Search has a certain ranking algorithm that positions web pages in the search results for each query. A user needs information, enter a query into the search box, and gets links to websites that answer his or her question. The quality website that meets the requirements of the search engine can appear on the first page of the search results. For commercial projects, being at the top in a search is a way to increase popularity among the target audience and the number of unique visits to the site.
Search engine optimization depends on new ranking algorithms designed to show those pages most relevant to a user search at the top.
What Website Promotion Is
SEO includes a wide range of practices to comply with the requirements of search engines. Among the most effective are:
How Long SEO Takes and Why
The domain age and technical condition of a website, quality and quantity of content, reference weight, a website niche, and competition in the market are not an exhaustive list of factors that can speed up or slow down the SEO process.
Today, every search engine has a set of algorithms for evaluating sites and ranking them in a certain order. It is enough to optimize the resource in line with just a few of them to see a slight increase in a website position. The more factors are considered, the higher the promoted project will be in search results.
The main points that affect optimisation time are:
Regardless of the budget, SEO will show the result no earlier than in three months. Increasing the budget for project optimization not necessarily helps speed up the process. For example, if you buy a large number of links, a link burst occurs, which is more likely to lead to a ban from the search engine than to a higher website position.
What Makes the Cost of Search Engine Optimisation
The main points that affect optimisation time are:
Regardless of the budget, SEO will show the result no earlier than in three months. Increasing the budget for project optimization not necessarily helps speed up the process. For example, if you buy a large number of links, a link burst occurs, which is more likely to lead to a ban from the search engine than to a higher website position.
SEO Benefits
Compared to contextual advertising, attracting one visitor with SEO is several-fold cheaper. Also, the advertising campaigns in Google or Yandex are limited in time and budget, but SEO works around the clock. That is why many owners of commercial Internet resources prefer this method of promotion. Search engine optimization is a safe way to make a website more profitable for you and engaging for users.
Let’s be clear – it’s almost impossible for your website to appear high in the search engine results without using some SEO techniques. If you are interested in using professional SEO services, then you should know that there are two options – SEO freelancers and SEO agencies. Now let’s see what makes SEO freelancers a better option.
First and foremost, you will save money. Almost every freelancer will provide a better price compared to an SEO agency because they have fewer expenses – no large staff, no office space etc.
When you hire an SEO agency you can expect to get services only during working hours. SEO freelancers, on the other hand, are focused on finishing their projects, not on the hours involved in the process. In other words, you can expect to complete your SEO project faster. On top of that, you will get a chance for direct communication.
