Nowadays, any business has its online representation as a website. Online business has long been one of the most profitable types of businesses in the world, allowing to reach millions of potential customers with relatively low expenses. Statistics suggest that 75 percent of purchases in England are made online; this process is much more intense there.
The percentage of businesses that use the Internet in Sheffield reaches 65 percent. Various social and age groups are looking for the services they need and buy online. The ratio of B2B and B2C is 35 to 65 percent. You definitely shouldn’t overlook this market.
So, you are in Sheffield, your potential customers are here or in the surrounding towns and you need SEO Sheffield.
Sheffield SEO market gives you two opportunities: to contact an agency or a good SEO freelancer. Who will be more effective? I think that there is no correlation here, and here is why. Freelancers are personally responsible for each project; they can’t quit one agency and go to another. They work for themselves and not for anyone else. They are always available for negotiations and make the most effort to manage your project. Their best advertisement is your recommendation. Moreover, they will not take on hundreds of projects as agencies do because the cost of their work is significantly lower than at the Agency.
So, we come to the second difference between the Freelancer and the Agency. The first thing is a contract that binds you to the Agency for 6 or 12 months, and that is even if you don’t know how the Agency will work on your project. If you don’t like a result of their work, you can’t cancel the contract. Next, by paying for the services of the Agency, you pay for its entire infrastructure, including marketers, cleaning staff, rent (which obviously depends on the number of staff and occupied space); you pay for their advertising and customer managers, directors and support staff, gasoline, car and equipment maintenance. The list goes on, that is, you are a partial sponsor of this company.
I guess it is not a big secret that, like in any other business, there is only one person who deals with the problem, while others just help or generate ideas, but not as intensively and expertly. What do you think happens to a company if such person changes jobs? There is such a law of the investments. If the fund has been stable for the past 3 years, this doesn’t mean that it will also be stable for the next 3 years, because the investment manager can be replaced. The same law applies in SEO business. Yes, you can do a retrospective analysis of the company, but you can’t be sure that your assumptions will be justified in the future.
I will add that the good optimizers rarely work for any companies, or their salaries are rather high, which is inconvenient for many SEO companies.
An average company has about 50-100 projects in work. What should the company do to reduce costs and increase profits? That’s right, outsource. As a result, your project can get to the same freelancer at best, or to the companies in the Philippines or India.
Undoubtedly, you can object that the companies where different SEO specialists work together have large capacities. I agree with you, but there are two points. Freelancers know each other, their work experience and skills. It allows you to choose who the best for the work is, and this cooperation can last for many years. Secondly, you can’t be sure of the qualifications of hired specialists in the Agency. It will not explain you directly who did what, and why it happened. Why? Because these are customer managers and not specialists who work with clients and the most frequent answer that you will hear is “I’ll look into it and call you back”. The person who sells cars does not know them as well as a simple mechanic. Do you agree with me?
Now, the optimization process itself. An honest and experienced freelancer will always tell you whether you can promote your website in the top 10 by your keywords (and, more importantly, whether you need it); is it worth spending big money, and wouldn’t it be easier to use paid advertising or social media? You may not know it, but Google positions 1-4 will take 75% of the traffic and I assure you that people with exactly the same business have already entered the market. If your products or services are unique then congratulations, you created and took a new niche with no competition, but in 99.9% cases, businesses that came before you already have a clear advantage. And do not forget that all state-run websites will always be in the top as well. It makes taking over the first 4 positions extremely hard. What you can do is to look for other synonymic keywords, longer keywords, but it requires skills, and the more specific the keyword is, the less traffic it has. You can be offered to get to the top 1-4 by the keywords with targeted traffic = ZERO. No company or freelancer can guarantee you Google top positions 1-4 by any keyword, since they are not Google owners, and if you are not the owner, it’s impossible to predict search engine behavior. No matter what they say, Google has more than 250 filters, and these are only the ones we know about…
In conclusion, miracles happen, but it is not the case with the website promotion. It is often beneficial to promote the site yourself, to buy SEO Packages (you just need to know what you are buying and order a paid consultation with the specialist). If you don’t have time but have money, then of course it’s better to entrust the promotion process to an expert. Even if you are a big company, consider hiring a freelancer first. I’m always ready to answer your questions.