You start a new online project and you live in Sheffield or surrounded area. Naturally you want your project to be visible and searchable in Google. What are your first steps? You need to decide whether you will promote your website yourself or hire someone. You can do it yourself, because so many instructions are available on the internet. However, you have to be very careful because some of them were written by people who are far away from SEO (search engine optimisation) and what is more important, most advice becomes outdated and can easily harm your website (read: get it banned). When people ask me if they can do a web promotion themselves, I always answer of course, and even more, you can assemble a brand new BMW because you can by all the instruction books and car parts in shops, but how many people do that? Instead, you decide to hire someone. SEO services in Sheffield are offered by great number of SEO companies and SEO freelancers; what option is better for you?
I am not a psychologist but I can predict your main thought is “Spend less and get more.” You know, one Arabic proverb says, “He who pays a high price is crying only once. He who pays a low price is crying every day.” Just ask yourself if a good specialist will be working for less. If you know such a one, please introduce me to him. Of course I am not saying to take the most expensive one and go with him; everything must be in moderation.
Let us see what is more beneficial to hire ― an SEO Sheffield company or an SEO freelancer. People very often think that an SEO company is safer than a freelancer; are they correct? Any company has the same structure which includes a big office, support staff such as a marketing department, administration, a company should have a big advertising budget. It is a statistic for one specialist to need three administrative persons. Who pay all these expenses? Yes, you are correct ― clients. Secondly, if something is wrong with your website or you need contact immediately, you will be not able to find a person who is totally in charge of your project. In many cases you will hear, “Please leave your telephone number, and our manager will call you.” BUT!!!! Did that manager do something for website personally? How can he know your project in detail? He is calling you in two days and cannot answer your question properly because he is not an SEO specialist. On the other hand, an SEO freelancer is always available, much cheaper, and very often with much better results because he works under his own name (not a company) and does not want to spoil his reputation. My personal opinion: start working with a freelancer, but ask him to show you what he did before.
When you create your project, you should know your targeted audience. Your audience can be local (for example, Sheffield and 5 miles around), or nationwide, or worldwide. Of course, to promote a website on a local market it is significantly easier than nationally or worldwide, but an honest SEO specialist should recommend to you the kind of promotion most beneficial for your project: SEO, Social Media, or Pay-per-click. Many SEO companies say you should do all three at the same time for better effect, but I do not agree with such companies.
The type of promotion depends on A. localisation of your targeted group, B. Difficulty of you keywords, and C. Your project topic. For example, if you sell mortgages, you will be not able to reach Google’s top 10 for most significant keywords, due to many reasons which I will explain my next article, but you can use Pay-per-click and you will see visitors on your website straight after starting advertising. I think it’s most important for your success with web promotion to find a person whom you can trust and who can be honest with you. Most good SEO masters, including me, never take a client if they can’t help them because the word of mouth costs much more than they can charge from the client.